Business Automation

Business Automation Transforms Your Business and Customer Experience

While the concept of intelligent business automation isn’t new, the use of so-called “smart” technology to improve business process efficiency is growing among SMBs and large enterprises. For example, instead of having workers tied up with endless manual tasks, automation can handle that work. That way, employees have more time to focus on other essential business functions.

business automation illustration

What Is Business Automation?

Business Automation (also known as "Business Process Automation" or "BPA") systematically replaces manual processes with intelligent rules-driven automation, just-in-time analytics, and open collaboration. Often this is achieved with business automation software and similar tools.

The technology allows organizations to streamline processes typically handled by employees. For example, companies can use it to automate tasks associated with onboarding new hires. Other uses for business application processes include managing account payable transactions and managing approvals for business contracts. 

Processes that fit the bill for transformation into an automation workflow include:

  • Those that require consistency across a company
  • Those that can be repeated
  • Those that must be free of errors after each completion

What Are the Benefits of Intelligent Business Automation Software?

With business automation software, companies can get a more accurate read on the behavior of consumers. That includes anticipating which products might become in demand. That way, businesses can ensure they have enough inventory on-hand to ensure customers have an optimal experience with their company.

In addition, organizations can use the information collected via different workflows to refine customer interactions. The result can be higher sales, more efficient use of resources, and increased customer satisfaction. Business software helps you accomplish this by:

  • Uncovering inefficient processes through data mining and data modeling
  • Using intelligent recommendations to improve workflow functions
  • Have workers collaborate with intelligence to improve productivity
  • Automate core functions like document processing and content management

By automating manual business processes, organizations can realize significant benefits like:

  • Greater Productivity
  • Better Customer Service
  • Increased Efficiency
  • Improved Accuracy
  • Full Audibility and Tracking
  • Improved Job Satisfaction

In general, intelligent automation can reduce transactional errors often committed by humans. In addition, companies can reduce the cycle time it takes to handle specific functions by a significant amount. That way, companies can better meet the needs of customers while improving business outcomes.

What Are Essential Components of Business Automation Software?

Intelligent rules-driven business automation

A workflow engine (sometimes called a "business rules engine") is an application that runs with a business automation system and makes decisions automatically based on preset rules. These decisions usually involve transitioning to a specific path, task, or action in a workflow definition. For instance, companies can establish workflows that execute functions like assigning a task to someone or saving a document to a specific folder in a document management system.

automation rules
Intelligent Business Rules guide automated processes.

Just-in-time analytics

Business metrics related to automated processes are stored in a relational database. Reports and information can be displayed in real-time and scheduled for distribution when users need them. Use visual reports and dashboards to paint complete pictures users can easily share across the organization.

With dashboards and reports, a business can follow team progress against Service Level Agreements (SLAs) and use business scoreboards to track the overall efficiency of business processes to drive improvements..

business automation dashboard and reports
Business automation dashboard and reports.

Open collaboration

Even the most automated business processes require human involvement and collaboration at some point in the process. While smart rules, bots, and similar intelligent tools can help make business workflows more efficient, a process that runs entirely on auto-pilot can eventually generate unexpected outcomes.

When people are involved in a process, they need tools that allow them to collaborate and answer questions. For instance, someone might provide insufficient information to request an expense and wonder why their request was returned. Including discussion tools as part of the process allows stakeholders to communicate directly, whether it's before, during, or at the end of a process.

business automation needs collaboration tools

Business automation needs collaboration tools (Click for Larger)

Implementing Business Automation

Once business processes are built out and tested, it's time to roll them out to the relevant users. In some cases, this could be the entire employee population. In other cases, it could be a single department, outside vendors, or customers.

Users receive access through a Web portal where they can perform functions like:

  • Submitting requests
  • Checking statuses
  • Completing role-based tasks

The self-service portal houses all processes and forms. In addition, employees can manage through email alerts. For instance, a manager may receive an email alert indicating the need to approve a new hire. The manager clicks "Approve" in the email, and the business automation system updates the task and moves forward with the next step.

Business Automation lets businesses automate manual processes and then optimize them. (Click for Larger).

Business Process Automation Examples

Here are some manual processes that can benefit from business process automation solutions:


CapEx/AFE Requests

Expense Approvals

Salary/Wage Changes

AP Automation


Security Incidents

Security Access Requests

New Project Requests

New Account Setup

IS Service Requests

Change Requests


Campaign Approvals

Collateral Approvals

Brand Management


Resource Scheduling

Office Relocations

Move Requests

Facility Access


Legal Holds

Contract Reviews

Client Intake


Quote Approvals

Pricing Discounts

Proposal Approvals

Product Discounts


General Procurement

Capital Approvals

Vendor Management

Invoice Approvals

Product Pricing


Benefits Changes


New Hire Management

Employee Onboarding

Employee Offboarding

Vacation Requests

Robotic Process Automation

Currently, Robotic Process Automation (RPA) is getting a lot of headlines as a replacement for manual, screen-based work performed by employees, typically in service agent roles. RPA automatically analyzes everyday tasks and movements performed during an employee's regular workday.

Next, the automation determines how to automate the screen movements, keystrokes, logins, etc. As a result, RPA can drastically reduce the rote work done by employees and free up their time to focus on more strategic and customer-facing interactions.

Areas where organizations commonly use business automation include:

  • Email marketing activities using a client distribution list
  • Human resources tasks like application processing and interview scheduling
  • Organizing qualified leads for the sales team

Video: Business Process Automation from Integrify

Looking for the ROI on Business Automation?

We've produced a variety of eBooks and tools that show the return on investment you'll gain when applying business automation across the company. Check out our ROI Calculator and download our Workflow ROI Guide.

Automate Any Business Process

To see how quickly you can begin automating your business processes, check out our 2-minute product video.

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