What is Digital Workflow Automation and What Does it Mean to My Organization?
The logical successor to Business Workflow Management, Digital Workflow Automation is similarly concerned with ensuring the effectiveness and efficiency of business workflows but takes the idea further by focusing on external users including customers, vendors, etc. This means designing better user experiences and reducing as much friction as possible. Some key tenets of digital workflow:
So while Business Process Management software may have focused on getting the workflow right, Digital Workflow Automation assumes the workflow has been optimized and instead focuses on making the overall user experience more engaging and effective.
You may have gone through a business workflow review or similar effort to identify processes that are performed inefficiently, rife with errors, or in need of a tune-up. We've covered the topic on our blog and in our BPM Guide extensively. To improve the user experience in a digital environment you'll need to look at the experience users have when interacting with the workflow including:
Integrify's workflow automation platform gives workflow designers and administrators full control of all elements exposed to users during the flow of a workflow. This means:
Finally, we build collaboration into every workflow. Whether two service representatives need to chat about a current request or a financial analyst needs to talk with a site manager about a potential purchase, discussions, and documents can easily be shared at any time.
We also partner with Robotic Process Automation (RPA) vendors to ensure a seamless experience when a customer's needs require an approach for capture, interpret inputs and then manage them as if being performed by a real agent.
We have a variety of resources to help you on your journey to a digital workflow.
To see how quickly you can begin automating your business processes, request a demonstration or trial of Integrify.
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